Whoops! Target Inadvertently Offers ‘Manatee’ Dresses For Plus-Size Women
In the Twitter era, marketers have to be extra careful that what they put on their websites isn’t offensive, even intentionally. Extra, extra careful.
Witness what happened yesterday when self-described “Digital Maven” Susan Clemens was shopping on Target.com and noticed an odd discrepancy: The same style of dress in the exact same color was labeled differently depending on the size. The name of the color on the plus-size version was suggestive, and not in a flattering way.
Clemens tweeted her discovery, quickly garnering dozens of retweets:
Someone’s idea of a mean joke? Absolutely not, says Target spokesman Joshua Thomas.
He points out that “Manatee Gray” is a color found on many products across a range of categories on the Target website, some of them in women’s regular and even petite sizes.
In this case, he says, there were two different teams of buyers responsible for the “missy” and plus-size product lines, and the teams didn’t coordinate when they inputted the product information for the site. One team apparently used the color’s official name, while the other eyeballed it.
“We apologize for any discomfort this might have caused and are working to update the name of the dress to reflect Dark Heather Gray,” he said. “This was an unfortunate oversight and we’ll take it into consideration moving forward.”
Lesson learned, boycott averted.
Facebook has proved a powerful tool in sharing memes, political news, inspiring stories and now CURVE-ERIFIC groups that exist solely to promote fat and fabulous women and their admirers. The above meme from curvy and beautiful .
What makes this site stand out is its delightful amateur nature. It inspires fatlishious women (or their fans) to send in their own photos and montages. Sweet and brilliant, seeking and receiving words of praise in a society that heaps scorn on women of size. The internet with its hot or not –billion ego bash per minute– bullshit has a lot to make up for. Shiny little corners of good intentions, like Curvy and Beautiful, deserve their moment in the sun. Good on you, Grrrls.
Their reason for being (as lifted directly from their page’s What ups)
(Owner : Crystal) (Admins : Cupcake & Tristina)
** Welcome to Curvy and Beautiful. Everyone is welcome to join. Please respect each other. Any NEGATIVE comments will be deleted and you may be banned. Please, no debates.
Curvy And Beautiful is a page dedicated to women who are finding inspiration in accepting their curvy figures in todays society. We discuss fashion, beauty, body acceptance and share your photos!
There is nothing sexier than a confident and curvy woman!
Please keep it POSITIVE and respectful!
Disclaimer: All content, wallpapers, images, photos, pics in this page were found on the internet or submitted by fans, submissions & all data and information provided on this blog is for informational and entertainment purposes only. If you own copyrights over any of them and if you do not agree with it being shown here, send an email to email@example.com